TATA AIA Life Leverages Digital Technologies to Create a Superior Customer Experience

The Indian life insurance industry showed extensive change between 2015 and 2020 with manual operations giving way to digital technologies. Moreover, sales of life insurance policies increased considerably from the year 2010 as awareness about insurance and the need for financial protection increased manifold. Insurance policies had become an essential component of the investment portfolio of Indians since 2010.

Prior to 2015, the entire process of life insurance, from policy sales to claims settlement, was manually conducted and involved extensive paperwork. ..